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Building A Data-Driven Future for Construction with Austin Conti

Austin Conti, CEO, sits down with Hoopaugh Grading Company to share how his deep roots in the industry, coupled with his entrepreneurial spirit, led to the inception of Tenna. Austin delves into the challenges he faced during the startup phase and the crucial role of data resources in transforming the construction landscape.

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Landscape Management highlights Tenna

Tenna was mentioned on Landscape Management as a tool to improve production and save labor.

Landscape Management highlights Tenna -
Ameriscape’s equipment features scannable QR codes that link to its repair history and other data.

Tony Canorro, Fleet Manager at Ameriscape “It leverages the smartphones that all of our guys already are using,” Canorro says. “Everybody’s always using them, so it’s just another app on their phone.”

“It helps with triage a lot, too,” Canorro says. “When things get hot and heavy in the summer, there is going to be more equipment broken than the mechanics can fix at once. They can scroll through the system and see everything in ‘items down for maintenance,’ and they don’t have to do a lot of the initial diagnoses themselves. They can get going on the equipment that needs immediate assistance.”


Source: Landscape Management

Photo:Martin Allred,

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New Jersey Economic Development Authority (EDA) Founders & Funders “All Stars” Competition

Tenna in the top four finalists in the New Jersey Economic Development Authority (EDA) Founders & Funders “All Stars” Competition.

At the New Jersey Economic Development Authority (EDA) Founders & Funders “All Stars” pitch competition in December, five startups competed for a $50,000 award from the EDA.

The pitch competition was part of a larger event, which also included a panel discussion on funding, and investor-founder meetings. The EDA Technology & Life Sciences Division had invited companies that had been to earlier Founders & Funders events over the past five years to return to reconnect with possible funding sources.

Timothy Rollender, senior venture officer in the EDA’s Technology & Life Sciences Division, who coordinated the pitch part of the day, said that from among all the companies that had attended the New Jersey Founders & Funders events in the past, outside advisers to the EDA handpicked 20 to participate in the “All Stars” event.

These 20 companies met with investors in one-on-one meetings during the morning. After these meetings, the investors conferred and came up with the top five companies to pitch to the audience.

The five startups, in the order they presented, were Radius8 (Princeton), LugTrack (Hazlet), VectraCor (Totowa), RevChip (Mount Laurel) and Tenna (Edison).


The final presenter was Austin Conti, cofounder and CEO of Tenna, an asset tracking and management startup. Conti spent his entire career in construction, working on projects globally. He founded Tenna two years ago to provide a better way to manage all the assets on large projects.

“Tenna is an industrial internet-of-things company that solves the problem of asset management holistically,” Conti told the audience. By “holistically,” he meant that “we scale to all assets, regardless of size and value.” The company can handle large construction machinery and hand tools.

Conti noted that there are solutions for some of the asset-management issues, but no single solution that pulls them all together. “What our solution does is link heavy equipment, mid-sized asset tracking and code scanning into a clean system,” in addition to managing the data on these assets.

The fleet-management space has a set price of about $25 per vehicle per month, he said. Heavy equipment costs about $35 per vehicle per month. Code-scanning systems are priced all over the place. “By bringing them all together, we offer a lower-cost solution for the client.” Conti said that Tenna already has 40 clients.

Source: New Jersey Tech Weekly

Realtime Asset Tracking

ConstructechTV: Realtime Asset Tracking

VIDEO — Austin Conti, Founder and CEO, of Tenna explains the value of real-time asset tracking for the construction industry on Constructech TV.  As construction companies play a critical role in rebuilding the smart cities of the future, their own use of IoT technology allows them to optimize asset utilization and complete projects on time and within budget. From small tool tracking to heavy machinery tracking, the ROI of managing all your asset data on one platform is enabling companies will give them the advantage in an already competitive industry.

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