Tenna Customer Story
Royal Electric Powers Growth with Fleet Management Software
A $300M multi‑state electrical contractor unified dispatch, increased billing accuracy, slashed idle time, elevated safety and recovered stolen assets—powered by Tenna’s fleet management software built for construction.
At a Glance Results
$50k-$75k Monthly Revenue
reclaiming previously unbilled utilization
$9k/month Fuel Savings
from reduced idling
$120k Theft Recovery
with assets recovered within an hour
"Tenna implementation has been a huge success for us. I would tell any CEO of a construction company that Tenna is something that will immediately help them."
Dina Kimble
President and CEO
The Challenge: Scaling Fleet Management Across States
As Royal Electric expanded across the US, manual and tribal‑knowledge workflows couldn’t keep up with hundreds of assets and dozens of jobsites.
Symptoms of the old process:
- Dispatching funneled through one person remembering where every truck, trailer, or piece of heavy equipment was
- Hours lost to phone chains and yard searches when assets went missing
- Unverified utilization leading to revenue leakage—up to $35,000/week
- Frequent idling leading to unnecessary spending on fuel
- Preventive maintenance & 90‑day inspections slipping behind schedule
- Limited visibility into driver behavior and risk
“It worked for decades, but it wasn’t going to scale.”
— Dina Kimble, President and CEO
The Solution: Fleet Management Software Built for Contractors
Royal chose Tenna for its construction DNA and customer‑first approach.
What Royal implemented:
- Real-time GPS tracking and geofences on every asset and site
- Utilization reporting to verify and bill accurate hours
- Driver Scorecards and AI Dash Cams to improve safety and accountability
- Preventive maintenance and digital inspections to eliminate overdue service
- Integrated rental management for outside equipment
- ERP integration (Spectrum) for job-costing
“Tenna started within a construction company. The people truly care about the customer experience and the industry.”
— Dina Kimble, President and CEO
Adoption & Change Management
- Royal initially tried to fit Tenna to legacy workflows, then embraced Tenna best practices
- Customer Success held regular training and role‑based enablement to support field ops
- Daily rhythm: open utilization reports → fulfill equipment requests → dispatch in Tenna → align with rental partners
“In the mornings we use Tenna’s dispatch platform. It helps the guys find exactly what they need for the project.”
— John Nishita, Equipment Service Administrator
The Results: Multi Million Dollar ROI and Culture Change
Revenue Recovery and Profitability
By verifying utilization against Tenna’s real time data, under reported hours dropped from 32% to <10%, yielding $50K–$75K/month in added revenue and $1.5–$2.5M projected annual profit.
Dramatic Fuel and Idle-Time Savings
Idling reports exposed high consumption habits. Simple fixes cut waste—saving ~$9,000/month.
Preventive maintenance & Compliance — On Time, Every Time
Automated schedules and alerts moved Royal from late preventive maintenance/inspections to on time compliance, reducing breakdowns and unplanned downtime.
Safer Fleets with Better Driving
Tenna’s Driver Scorecards empowered crews to take ownership of their performance. Within months, risky driving behaviors dropped dramatically—D/F scores nearly disappeared—and leaders gained real-time visibility to keep every team moving safely and confidently.
Rapid Theft Recovery
A truck and trailer carrying $30,000 of copper were stolen.
Geofence alerts enabled asset recovery of $120,000 within an hour, with no damage.
“That’s the importance of having geofence alerts over the weekends.”
— Mark Marcelli, Logistics Manager
Revenue
$1.5–$2.5M
annual profit
Fuel Savings
$9,000 a month
in savings
Theft Recovery
$120k recovered
within an hour
Safety
D/F grades
near zero
Compliance
100% preventive
maintenance on time
Why Choose Tenna’s Approach
Built for construction:
workflows, language, and data that make sense for field and shop teams
Single source of truth:
assets, inspections, utilization, dispatch, rentals, and safety in one platform
Outcome oriented:
measure what matters—hours, compliance, idle time, safety, and ROI
People who partner:
implementation, training, and ongoing customer success
Looking Ahead to Future Growth
“If you’re going to invest in Tenna, go all in.”
— Mark Marcelli, Logistics Manager
Explore the Products that Helped Royal Electric
Asset Tracking
& Management
Real time GPS, geofences,
and utilization analytics
Equipment
Maintenance
Preventive maintenance schedules,
parts, and work orders
Equipment
Inspections
Digital checklists and
automated follow ups
Resource
Management
Dispatching, requests,
and availability views
Driver
Scorecards
Behavior insights, coaching,
and trend tracking
AI
Dashcams
Video evidence, event detection,
and coaching
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